Strategy

I thrive when working with teams to deliver effective communications and digital programs. I use tools like Asana to take projects from concept to fruition. I’m known for delivering on time and on-the-money top-quality websites, videos, events, and marketing campaigns. Some of my work is below.

Digital Strategy and Content

For MIT’s Jameel Poverty Action Lab

  • Produced and launched responsive website in January 2016 with new branding, visual identity, updated messaging, and streamlined Information Architecture

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  • Significantly improved the open and click-through rates for the monthly e-newsletter (16K subscribers worldwide) by rolling out a new design allowing mobile readability and refreshing the style guide with active voice, quotes, and engaging excerpts of stories to promote click-through and engage supporters.

Produced with Aude Guerrucci, this video explains how research can help inform policy and improve practices and income for small farmers in Ghana. It was viewed more than 4,000 times on YouTube the month after the initial launch.

For Vinfen, leading human services nonprofit

For Harvard and Brigham’s Global Health Delivery Project

  • Launched GHDonline.org: Web content strategy and product development: market research, user stories, testing and bug reporting, legal terms and creative commons licensing
  • Creation and management of leading global health blog
  • Promotion of user-generated content, write-ups and narrative to drive usage, email notifications, web events organization, recruitment of experts, web tutorials and fliers for volunteer moderators

Partnerships

nationalpost-utd-may-2013 The Global Health Initiative for UpToDate: Launched and managed this global donation program for UpToDate, Inc. and GHD, reaching 17,000 clinicians worldwide.

Events

  • Award-winning VIP tour of Paris for members of the Colorado Chapter of the Young Presidents’ Organization
  • A movie premiere at the Grand Rex movie theater in Paris to motivate and congratulate 1,000+ Janssen Cilag pharmaceutical sales managers.
  • 17 professional congresses throughout France with more than 2,000 vaccination specialists attending for Aventis Pasteur
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