Summer @ Northeastern: Short & Sweet Messaging

In March I was asked to write the messaging for Northeastern's College of Professional Studies lead generation page for its summer courses. Among other tactics, the page is promoted on the CPS website main home, and through paid search, paid social media, and email to targeted lists. The page is now liveĀ (my original unedited copy… Continue reading Summer @ Northeastern: Short & Sweet Messaging

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The basics of meaningful visuals

Portrait of Michael Latour, Special Olympics champion, 2008

Visuals can do a great job at engaging audiences and at generating traffic and opportunities. It does not mean, however, that any visual will do the job. Like your copy, they should follow high quality standards, work with your strategy and in context, and be fully optimized for your channel of choice. Answer these questions… Continue reading The basics of meaningful visuals

The web is an agora

Marie Connelly and I worked together on growing the GHDonline.org communities for global health professionals by Harvard and the Brigham and Women's Hospital. So it was great to hear her voice again in today's Community Signal podcast on building ethical communication platforms, which I strongly recommend. Having an online presence is being part of a… Continue reading The web is an agora