Summer @ Northeastern: Short & Sweet Messaging

In March I was asked to write the messaging for Northeastern's College of Professional Studies lead generation page for its summer courses. Among other tactics, the page is promoted on the CPS website main home, and through paid search, paid social media, and email to targeted lists. The page is now live (my original unedited copy… Continue reading Summer @ Northeastern: Short & Sweet Messaging

Identity, diversity, community

MLK Jr school children singing "We are marching"

Our son started Kindergarten in September, so needless to say it's been hectic. But fantastic as well, as we've discovered all the resources and people there for us at the Cambridge Public Schools. Tuesday we attended a community conversation on identity and diversity at the Putnam Avenue Upper School. The timing couldn't have been better,… Continue reading Identity, diversity, community

Quick reads: Great 2016 UX recap and 3 emails you should get

I'll start this recap with a strong recommendation to start reading (and writing if you're so inclined and have something worth writing about) on Medium, the hot blogger/tumblr-type platform that's really snazzy and pleasant to use. Of course, you can sign up for your own daily digests selecting tags, people, and publications, but I also like… Continue reading Quick reads: Great 2016 UX recap and 3 emails you should get