Summer’s over! We enjoyed the beach (above is our family favorite, Crane Beach in Ipswich, MA – follow them on twitter for updates), and had lots of barbecue. Now it’s back to work. I’m looking for a new opportunity doing what I do best: managing communications programs and public relations, in Boston/Cambridge or in Europe, full time or consulting. From a healthcare PR firm in Paris, France (shout-out to Capital Image), to the Massachusetts Institute of Technology, I’ve been at it for 15 years. This is what I offer:
Proven project management for integrated communications
I thrive when working with teams to deliver integrated communications programs based on data and carefully-selected measurable objectives. I use tools like Asana or Basecamp to take projects from concept to fruition. I’m known for delivering on time and on-the-money top-quality websites, events, and marketing campaigns.
Smart media relations
I’m an avid media consumer. From good shows to engrossing articles and quirky tweeter feeds, I’m always curious. So of course I love helping organizations break through in targeted outlets. Some of my outreach has landed in The New Yorker and The Boston Globe among others. In general, I aim to be a news source. In particular, my approach is threefold:
1/ Media “hits” are not a goal (as in “I want my organization to be in the press.”)
2/ A targeted pitch/story is almost always better than a generic press release.
3/ Your entire web presence is your press room.
Content and French-English translations/adaptations
I love telling a good story and enabling organizations to find their voice and core messages. I do A to Z marketing content, from feature stories to micro-content for social media or presentations, and I have a sharp ability to translate complex information into clear and engaging messages. I also review and improve existing content, and I do it in English and in French!